Listening closely to our members we were able to refresh our brand to focus on our Executive level experience while also solving for problems that existed in our former branding.

Reports and partnership ebooks with annual content for members to review. Reports were provided as free resources as well as blog articles that could be used for email capture.

Launch party event for Caterpillar’s new C13D engine. Event was held at Allegiant Stadium in Las Vegas during Con Expo. Guests were treated to football and fun just before our key speakers took to the stage for the engine reveal. Several motion designs were utlitized in and around the stadium and stage.

The Elevate Roadshow was a nine city tour with our founder and CEO Sam Jacobs that hosted a variety of topics and speakers geared toward the upcoming 2022 year for the high growth industry.

Awareness campaign for local Cat dealers. The goal was to highlight not only the machine, but the people and support that help bring those machines to the customer.

Series of videos showcasing Cat’s involvement in the marine industry, specifically its remanufactured engines.

Dealer campaign to introduce the new Cat Utility Vehicles.

Teaser campaign to launch the new series of Mini Excavators. Design themes were used to highlight machine components as well as communicate the changes themselves coming from Cat customers.

A series illustrations and collaborations created throughout the 2020 pandemic.

Social media campaign showcasing the Cat Mini Excavator as a “new hire”. The campaign was designed to address the shrinking labor pool in a casual, fun way. Scenes ranged from talk around the water cooler to a casual game of golf.

A series of animations designed to be used across our social media channels. From Facebook to Instagram stories this collection had the goal to encourage our customers and fan base to share some of their Cat pride.

A direct mail piece for targeting non-Cat customers. The piece offers incentives to visit the local Dealer.